It's a not just a sock, it's also a shoe
Skinners, a European sock-shoe sensation, was launching in the North American market and needed to capture the attention of the trade show attendees within 5-10 seconds.
overview
Skinners are a revolutionary ultraportable "sock shoe". I designed marketing collateral and trade show display elements that showcased Skinners' multipurpose functionality in a variety of outdoor scenarios, emphasizing the product's uniqueness and versatility.
scope
Freestanding Display
Booth Backdrop
Retractable Banner
Brochure
Business Cards
Invitation
Concept
The solution communicated the product’s versatility and portability by emphasizing images of its compact, packable design. Large lifestyle photographs highlighted its adaptability, while clear, concise product benefits points captured the attention of passersby and quickly conveyed key advantages.
