In a little over a month...SixPax Gym was launching its first annual SuperShow Physique Competition, a high-energy event featuring 40+ competitors and hundreds of attendees. SixPax had to create an immersive and memorable outdoor experience from scratch.
overview
The SixPax SuperShow design solutions needed excite participants and attendees while embodying a unique extension to the SixPax Gym's classic old-school gym aesthetic, ensuring a timeless foundation that can be used for years to come.
scope
Visual Identity
Outdoor Event Graphics
Award Medals
Award Weightlifting Belts
Concept
The event graphics balanced simplicity with functionality, allowing the spotlight to be on the participants and their stories. The same aesthetics carried throughout each piece designed for the event, including everything from the award weight lifting belts to the 24' stage backdrop. Each detail carefully considered, taking into consideration both the emotional impact on attendees and the unique environmental challenges presented by outdoor venues.
