Embodying the sentimental spirit of adventure into a practical riding jersey
Austin Moto Adventures was launching a themed jersey line to enhance for adventure riders to purchase while at the resort.
overview
Austin Moto Adventures is known as a world-class ADV motorcycle training resort. I was hired to start a jersey line that both embodies the spirit of ADV riding and reflects each of the unique expeditions offered, along with a general jersey to promote the company itself.
scope
Jersey Line Graphics
Concept
The designs included a bold company logo and retro band across the front and an outline of the terrain at the bottom of the jersey, allowing enough room for tucking in. Subtle gradients and starry skies paid homage to the original Austin Moto jersey. The expedition-specific jersey design includes a visual landscape from the expedition, the expedition logo, and the Austin Moto logo to reflect the riders' desire to capture the memory and story of their riding experience.
